Eliminating Wasted Investments—The Strategies to Optimize Your Spend https://www.pm360online.com/eliminating-wasted-investments-the-strategies-to-optimize-your-spend/?GTTabs=8
Programmatic digital buying had so many promises, but those promises are empty when it comes to...
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Principal at Stages...
The new marketing technology Lumascape was released a few days ago. It has 9,932 players in the...
OCD Media was founded on the principles that smaller and midsized brands need smarter strategy and...
One of the tenets of advertising used to be aligning your brand with content, borrowing on the...
There have been a lot of opinions published recently on marketer’s bias towards younger demos in...
We lost a client recently because believing a myth was easier for them than first-hand evidence of...
For some time, we’ve been referring to Google and Facebook as a duopoly as it relates to digital...
As we all gather in our homes during this unusual circumstance and try to be productive—or not—one...
Last week in a meeting with a new client the question came up whether their lackluster sales...
As we enter a new year and everyone is thinking about their resolutions it’s time to step back and...
According to a recent ID Comms report, marketers and their media agency relationships have gone...
Over the last ten years many publishers have pushed digital inventory into the open market to get...
We spoke with a Private Equity person a few days ago about a potential brand acquisition from a...
Last week Nielsen released this report on private label brands. Private label has been the bane of...
Industries are changing, companies are facing new competitors and new technologies that are...
According to research conducted by The Myers Report almost half of all decisions on which media to...
One of my pet peeves as it relates to media planning is when people use the expression...
Our CEO had a featured quote in an industry newsletter. You can find it here.
Over the last few years there’s been a significant trend of clients taking some media buying...
