A Meeting Of The Minds

Recently two marketing research companies announced they were combining in a joint venture. Gfk’s MRI and SymphonyAI’s Simmons have been direct competitors for 40+ years and are now combining as MRI-Simmons with the promise of improving their innovations, especially...

A Consultative Approach

Recently consulting companies have been stepping heavily into marketing execution. Accenture recently made a run at acquiring MDC partners. This follows at least a half dozen marketing service company acquisitions they’ve made in the last year. Historically they have...

Private Equity

Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....

The Dark Side of Programmatic Buying

Programmatic digital can be dicey when it comes to getting what you paid for and you should be concerned about fraud, bots, safety, and viewability issues that result in bad outcomes. A few months ago a prospective client asked me to evaluate a small programmatic buy...

Is Your Marketing An Investment Or A Cost?

Never underestimate the importance of goal setting and strategy in media. While smart media buying will save you money, smart media strategy will make you money. Without a well thought out media plan you are not getting the most from your budget because you have not...

Repercussions

The fallout from Jon Mandel’s statement at the ANA about Agency kickbacks has led to a number of anonymous executives admitting it has happened under their watch and some even confessed to participating themselves. Now, this doesn’t mean that these...