Is Your Marketing An Investment Or A Cost?

Is Your Marketing An Investment Or A Cost?

Never underestimate the importance of goal setting and strategy in media. While smart media buying will save you money, smart media strategy will make you money. Without a well thought out media plan you are not getting the most from your budget because you have not...
New Achievement Unlocked: Esports Marketing Rookie

New Achievement Unlocked: Esports Marketing Rookie

Last week one of our team members, Greg Chi, attended an esports conference showcasing marketing opportunities that are available in the growing esports industry. Below is his write-up on the event. As an avid video game player, this industry has a special...
CAN I BE UPFRONT WITH YOU?

CAN I BE UPFRONT WITH YOU?

Next month is the annual parade of network TV presentations and parties where the networks pre-screen their September TV schedules for the marketing and advertising community. As important as what their upcoming content may be it also signifies the beginning of one of...

A Meeting Of The Minds

Recently two marketing research companies announced they were combining in a joint venture. Gfk’s MRI and SymphonyAI’s Simmons have been direct competitors for 40+ years and are now combining as MRI-Simmons with the promise of improving their innovations, especially...

A Consultative Approach

Recently consulting companies have been stepping heavily into marketing execution. Accenture recently made a run at acquiring MDC partners. This follows at least a half dozen marketing service company acquisitions they’ve made in the last year. Historically they have...

Private Equity

Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....