Winning The Private Label War

Winning The Private Label War

Last week Nielsen released this report on private label brands. Private label has been the bane of brands for as long as I can recall in the industry. But for most of that time it was a brick-and-mortar issue as retailers would put much cheaper, yet more profitable,...
What is Continuity?

What is Continuity?

One of my pet peeves as it relates to media planning is when people use the expression “continuity”. It is usually used in context of how many weeks or months a campaign is scheduled for. The misconception is that if you have longer blocks on your flowchart then you...
Is Your Marketing An Investment Or A Cost?

Is Your Marketing An Investment Or A Cost?

Never underestimate the importance of goal setting and strategy in media. While smart media buying will save you money, smart media strategy will make you money. Without a well thought out media plan you are not getting the most from your budget because you have not...

A Consultative Approach

Recently consulting companies have been stepping heavily into marketing execution. Accenture recently made a run at acquiring MDC partners. This follows at least a half dozen marketing service company acquisitions they’ve made in the last year. Historically they have...

Private Equity

Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....

The Battle Over The Pipeline

No, not the Keystone Pipeline, but the pipeline delivering content into US homes. Yesterday the FCC proposed a framework (whatever that means) for providing innovators, app developers and device manufacturers the information they need to develop new technologies. A...