Programmatic digital buying had so many promises, but those promises are empty when it comes to how it’s evolved…or devolved into a mess of awful content, clickbait websites, and non-human traffic. Let’s start with awful content. The image above is of four items that...
OCD Media was founded on the principles that smaller and midsized brands need smarter strategy and more diligent execution to succeed than the large mega agencies can provide. In fact, our mantra is “The true genius of any plan lies as much in the execution as it does...
One of the tenets of advertising used to be aligning your brand with content, borrowing on the equity of a TV show, a magazine, a radio personality, etc. to appeal to their audience. When I ran the Victoria’s Secret media buying account (1999 – 2003), we conducted...
Eliminating Wasted Investments—The Strategies to Optimize Your Spend https://www.pm360online.com/eliminating-wasted-investments-the-strategies-to-optimize-your-spend/?GTTabs=8
There have been a lot of opinions published recently on marketer’s bias towards younger demos in their advertising. Those concerned with it bring up the fact that older age groups (50+) are a larger population group and have more discretionary money to spend. They...
We lost a client recently because believing a myth was easier for them than first-hand evidence of reality. The myth is that larger media buying agencies secure better pricing on their TV buys than a smaller, independent media shop. Never mind the evidence we had for...