In-Housing Has Its Pitfalls

In-Housing Has Its Pitfalls

Over the last few years there’s been a significant trend of clients taking some media buying in-house. I can understand the appeal and the rationale. There are benefits of doing this. First, you won’t fall victim to major agency trading desks, which exist only to...
Is Your Marketing An Investment Or A Cost?

Is Your Marketing An Investment Or A Cost?

Never underestimate the importance of goal setting and strategy in media. While smart media buying will save you money, smart media strategy will make you money. Without a well thought out media plan you are not getting the most from your budget because you have not...

A Meeting Of The Minds

Recently two marketing research companies announced they were combining in a joint venture. Gfk’s MRI and SymphonyAI’s Simmons have been direct competitors for 40+ years and are now combining as MRI-Simmons with the promise of improving their innovations, especially...

A Consultative Approach

Recently consulting companies have been stepping heavily into marketing execution. Accenture recently made a run at acquiring MDC partners. This follows at least a half dozen marketing service company acquisitions they’ve made in the last year. Historically they have...

Most Media Agencies Are Structured Like They’re Stuck in the Past

Marketing in the days before mass media was simple. Most businesses were local and there were few national brands. So a product got a strong following and word-of-mouth with an occasional newspaper ad worked. But after World War II mass media took over—first driven by...