In-Housing Has Its Pitfalls

In-Housing Has Its Pitfalls

Over the last few years there’s been a significant trend of clients taking some media buying in-house. I can understand the appeal and the rationale. There are benefits of doing this. First, you won’t fall victim to major agency trading desks, which exist only to...
Is Your Marketing An Investment Or A Cost?

Is Your Marketing An Investment Or A Cost?

Never underestimate the importance of goal setting and strategy in media. While smart media buying will save you money, smart media strategy will make you money. Without a well thought out media plan you are not getting the most from your budget because you have not...

When Walking Away Is The Right Decision

I hate walking away from prospective business, but a recent situation made me realize that sometimes that is the best outcome. A few months ago I received an inquiry from someone purported to be a consultant who was given our name through a mutual business friend. She...

The Model Isn’t Broken. It’s Fixed.

Sony, VW, P&G, J&J, Bacardi, SC Johnson, Visa, 21st Century Fox, L’Oreal, Coca Cola, BMW, BASF. What do all these companies have in common? They all have placed their media business in review, or recently completed a review. Their incumbent media agencies; the...