A Meeting Of The Minds

Recently two marketing research companies announced they were combining in a joint venture. Gfk’s MRI and SymphonyAI’s Simmons have been direct competitors for 40+ years and are now combining as MRI-Simmons with the promise of improving their innovations, especially...

Private Equity

Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....