In-Housing Has Its Pitfalls

In-Housing Has Its Pitfalls

Over the last few years there’s been a significant trend of clients taking some media buying in-house. I can understand the appeal and the rationale. There are benefits of doing this. First, you won’t fall victim to major agency trading desks, which exist only to...
Is Your Marketing An Investment Or A Cost?

Is Your Marketing An Investment Or A Cost?

Never underestimate the importance of goal setting and strategy in media. While smart media buying will save you money, smart media strategy will make you money. Without a well thought out media plan you are not getting the most from your budget because you have not...
CAN I BE UPFRONT WITH YOU?

CAN I BE UPFRONT WITH YOU?

Next month is the annual parade of network TV presentations and parties where the networks pre-screen their September TV schedules for the marketing and advertising community. As important as what their upcoming content may be it also signifies the beginning of one of...

A Meeting Of The Minds

Recently two marketing research companies announced they were combining in a joint venture. Gfk’s MRI and SymphonyAI’s Simmons have been direct competitors for 40+ years and are now combining as MRI-Simmons with the promise of improving their innovations, especially...

Private Equity

Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....