Private Equity

Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....

Programmatic for B2B Publishers

A short piece I wrote for B2B publishers on programmatic in advance of a conference I’m speaking at. http://campaign.r20.constantcontact.com/render?m=1120289682256&ca=7cb6affe-0b52-41a9-943f-10ae1f0cd00c

The Dark Side of Programmatic Buying

Programmatic digital can be dicey when it comes to getting what you paid for and you should be concerned about fraud, bots, safety, and viewability issues that result in bad outcomes. A few months ago a prospective client asked me to evaluate a small programmatic buy...