A Meeting Of The Minds

Recently two marketing research companies announced they were combining in a joint venture. Gfk’s MRI and SymphonyAI’s Simmons have been direct competitors for 40+ years and are now combining as MRI-Simmons with the promise of improving their innovations, especially...

The Value Of Content

If someone asked you to work for free would you do it? I would not. But many publishers do this all the time. They allow their content to be served to people who use ad-blockers. Most publishers would say that about 20% of traffic comes from devices with ad-blockers....

To Boldly Go…

You know I can only be talking about Star Trek, unless you’ve been in a cave for the last fifty years. CBS announced today a new Star Trek TV Series, but with a twist in distribution. The first episode will air on the traditional CBS network, but all subsequent...

Who Is Minding The Store

The marketing world is being turned upside down. There are as many as 25 major media reviews going on right now, as I wrote about in my last post. There are many theories as to why; Is it the agency kickbacks/rebate issue? Is it about service pricing? Is it about...

Ad Sales Rep Consolidation

An interesting trend is happening in traditional media and it has interesting consequences for marketers. Meredith Publishing is now managing all the business operations, including ad sales, for Martha Stewart’s print properties. Hearst recently launched a division...