Case Studies
We love partnering with creative agencies
Here is a great case study of a collaboration between OCD Media, LLC and Kelley & Associates Advertising. The geographic distance and pandemic kept us from meeting/collaborating in person, but that didn't stop us from doing the great work we did together. Thanks...
Our founding principle still stands true today
Smaller, nimbler media agencies are better stewards of a client’s marketing budget
Borrowing On Equity
One of the tenets of advertising used to be aligning your brand with content, borrowing on the equity of a TV show, a magazine, a radio personality, etc. to appeal to their audience. When I ran the Victoria’s Secret media buying account (1999 – 2003), we conducted...
Why Targeting Beyond Demographics is Key
OCD Media was hired by a franchise home painting service to evaluate the buys their media agency made. The agency is question was proud of the prices they were negotiating on TV and radio. We started by evaluating something simple. Whether or not someone owned or...
Reversing a long-term downward trend in sales by starting at the bottom
CHALLENGE:Jackson Hewitt hired us to reverse the trend of sales reductions of 10+% per year for each of the previous 5 tax seasons. They thought they just needed to win at their Walmart pop-up stores. SOLUTION:We found they needed to win more by immediately evaluating...
Treating a Hospital System Like a Consumer Product…Because It Is
The healthcare industry has changed dramatically over the last few years. The emergence of urgent care centers has reduced strain on hospital ERs and also increased the number of people seeking treatment for things that previously they would have waited to see their...
Patient Acquisition for a Prescription Sleep Aid Brand
Objective: Introduce a prescription sleep aid to customers that may not treat their sleep disorders with medication due to fear of side effects. Challenge:Do so with $5.5MM media budget Solution: Segment sufferers to identify those with side effect fear and...
Resurrecting an iconic brand in a highly competitive and evolving marketplace
CHALLENGE: Eight O’Clock Coffee brand awareness and sales had experienced a steady decline due to very limited levels of equity advertising support for 15 years. When they turned to OCD, they had a limited advertising budget to employ, no creative assets and most...
How do you reduce acquisition costs while blowing results out of the water?
CHALLENGE:OCD Media was tasked with growing the YMCA of Greater NY’s membership by 2,000 with a media budget of $50,000 at 23 locations scattered throughout NYC. At the time YMCA’s historical acquisition cost was $55. We needed to achieve an acquisition cost of $25 or...
Launching a billion dollar brand in a highly competitive category
CHALLENGE:Akorn Pharmaceuticals hired us to help launch their Thera Tears Dry Eye Therapy Lubricant into the national marketplace beginning during the Fourth Quarter of 2017. Given the intense competitive nature of the category–over $110 million in spending for...
Leveraging social channels as the destination and integrating media to attract younger customers
CHALLENGE:Freixenet faced a significant challenge – it was no longer seen as relevant and “cool” to younger consumers who had switched to Prosecco. The brand had good awareness amongst older sparkling wine drinkers, but that audience only used the product a few times...
Accelerating business growth by modernizing the media mix
CHALLENGE:A major credit union turned to OCD Media in early 2012 to accelerate their membership growth. They had been using newspaper and radio in the NY DMA and membership growth had stagnated, along with product uptake. SOLUTION:We immediately saw that this...
Launching against a deeply seated competitor requires a smarter strategy
CHALLENGE:Our client was known for cooking oils marketed to Hispanics, but sought our help on a general market launch of a spray-on cooking oil in the face of a deeply entrenched industry leader. The competitor established the segment, spent heavily to drive sales,...
We love partnering with creative agencies
Here is a great case study of a collaboration between OCD Media, LLC and Kelley & Associates...
Our founding principle still stands true today
Smaller, nimbler media agencies are better stewards of a client’s marketing budget
Borrowing On Equity
One of the tenets of advertising used to be aligning your brand with content, borrowing on the...
Why Targeting Beyond Demographics is Key
OCD Media was hired by a franchise home painting service to evaluate the buys their media agency...
Reversing a long-term downward trend in sales by starting at the bottom
CHALLENGE:Jackson Hewitt hired us to reverse the trend of sales reductions of 10+% per year for...
Treating a Hospital System Like a Consumer Product…Because It Is
The healthcare industry has changed dramatically over the last few years. The emergence of urgent...
Patient Acquisition for a Prescription Sleep Aid Brand
Objective: Introduce a prescription sleep aid to customers that may not treat their sleep...
Resurrecting an iconic brand in a highly competitive and evolving marketplace
CHALLENGE: Eight O’Clock Coffee brand awareness and sales had experienced a steady decline due to...