Case Studies

Here is a great case study of a collaboration between OCD Media, LLC and Kelley & Associates Advertising. The geographic distance and pandemic kept us from meeting/collaborating in person, but that didn't stop us from doing the great work we did together. Thanks...

OCD Media was hired by a franchise home painting service to evaluate the buys their media agency made. The agency is question was proud of the prices they were negotiating on TV and radio. We started by evaluating something simple. Whether or not someone owned or...

CHALLENGE:Jackson Hewitt hired us to reverse the trend of sales reductions of 10+% per year for each of the previous 5 tax seasons. They thought they just needed to win at their Walmart pop-up stores. SOLUTION:We found they needed to win more by immediately evaluating...

The healthcare industry has changed dramatically over the last few years. The emergence of urgent care centers has reduced strain on hospital ERs and also increased the number of people seeking treatment for things that previously they would have waited to see their...

Objective: Introduce a prescription sleep aid to customers that may not treat their sleep disorders with medication due to fear of side effects. Challenge:Do so with $5.5MM media budget Solution: Segment sufferers to identify those with side effect fear and...

CHALLENGE: Eight O’Clock Coffee brand awareness and sales had experienced a steady decline due to very limited levels of equity advertising support for 15 years. When they turned to OCD, they had a limited advertising budget to employ, no creative assets and most...

CHALLENGE:OCD Media was tasked with growing the YMCA of Greater NY’s membership by 2,000 with a media budget of $50,000 at 23 locations scattered throughout NYC. At the time YMCA’s historical acquisition cost was $55. We needed to achieve an acquisition cost of $25 or...

CHALLENGE:Akorn Pharmaceuticals hired us to help launch their Thera Tears Dry Eye Therapy Lubricant into the national marketplace beginning during the Fourth Quarter of 2017. Given the intense competitive nature of the category–over $110 million in spending for...

CHALLENGE:Freixenet faced a significant challenge – it was no longer seen as relevant and “cool” to younger consumers who had switched to Prosecco. The brand had good awareness amongst older sparkling wine drinkers, but that audience only used the product a few times...

CHALLENGE:A major credit union turned to OCD Media in early 2012 to accelerate their membership growth. They had been using newspaper and radio in the NY DMA and membership growth had stagnated, along with product uptake. SOLUTION:We immediately saw that this...

CHALLENGE:Our client was known for cooking oils marketed to Hispanics, but sought our help on a general market launch of a spray-on cooking oil in the face of a deeply entrenched industry leader. The competitor established the segment, spent heavily to drive sales,...