Case Studies

We love partnering with creative agencies

Here is a great case study of a collaboration between OCD Media, LLC and Kelley & Associates Advertising. The geographic distance and pandemic kept us from meeting/collaborating in person, but that didn't stop us from doing the great work we did together. Thanks...

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Borrowing On Equity

One of the tenets of advertising used to be aligning your brand with content, borrowing on the equity of a TV show, a magazine, a radio personality, etc. to appeal to their audience. When I ran the Victoria’s Secret media buying account (1999 – 2003), we conducted...

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Why Targeting Beyond Demographics is Key

OCD Media was hired by a franchise home painting service to evaluate the buys their media agency made. The agency is question was proud of the prices they were negotiating on TV and radio. We started by evaluating something simple. Whether or not someone owned or...

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Patient Acquisition for a Prescription Sleep Aid Brand

Objective: Introduce a prescription sleep aid to customers that may not treat their sleep disorders with medication due to fear of side effects. Challenge:Do so with $5.5MM media budget Solution: Segment sufferers to identify those with side effect fear and...

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Accelerating business growth by modernizing the media mix

CHALLENGE:A major credit union turned to OCD Media in early 2012 to accelerate their membership growth. They had been using newspaper and radio in the NY DMA and membership growth had stagnated, along with product uptake. SOLUTION:We immediately saw that this...

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More case studies
Borrowing On Equity

One of the tenets of advertising used to be aligning your brand with content, borrowing on the...