Our CEO had a featured quote in an industry newsletter. You can find it here.
Why We’re Sour on Programmatic
Programmatic digital buying had so many promises, but those promises are empty when it comes to...
David Adelman Quote on Media Mix
Recent posts
Our CEO Interviewed for Trust Web Times
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Principal at Stages...
Where’s The Humanity?
The new marketing technology Lumascape was released a few days ago. It has 9,932 players in the...
Our founding principle still stands true today
OCD Media was founded on the principles that smaller and midsized brands need smarter strategy and...
Borrowing On Equity
One of the tenets of advertising used to be aligning your brand with content, borrowing on the...
An Article in PM360 Featuring our CEO, David Adelman
Eliminating Wasted Investments—The Strategies to Optimize Your Spend...
Is “Marketing Ageism” Really a Problem?
There have been a lot of opinions published recently on marketer’s bias towards younger demos in...
Myths vs Realities
We lost a client recently because believing a myth was easier for them than first-hand evidence of...
Cracks in The Walled Gardens
For some time, we’ve been referring to Google and Facebook as a duopoly as it relates to digital...
Newfound Relevancy…Or Is It?
As we all gather in our homes during this unusual circumstance and try to be productive—or not—one...
A Matter of Execution
Last week in a meeting with a new client the question came up whether their lackluster sales...
Buying Media Without Strategy Is Wasting Money
As we enter a new year and everyone is thinking about their resolutions it’s time to step back and...
Are We Even On The Same Page?
According to a recent ID Comms report, marketers and their media agency relationships have gone...
Regaining Control
Over the last ten years many publishers have pushed digital inventory into the open market to get...
Square Peg, Round Hole
We spoke with a Private Equity person a few days ago about a potential brand acquisition from a...
Winning The Private Label War
Last week Nielsen released this report on private label brands. Private label has been the bane of...
We Cannot Solve Today’s Problems With Yesterday’s Solutions
Industries are changing, companies are facing new competitors and new technologies that are...
Where Are The Grownups?
According to research conducted by The Myers Report almost half of all decisions on which media to...
What is Continuity?
One of my pet peeves as it relates to media planning is when people use the expression...
In-Housing Has Its Pitfalls
Over the last few years there’s been a significant trend of clients taking some media buying...