OCD Media is stocked with talent in integrated media and product category experience.
We are service oriented and will always challenge conventional thinking on business approaches.
David originally studied chemistry and biology in college, but he found that developing marketing mixes was less volatile than mixing chemical compounds, so he switched his emphasis to media and marketing in the real world. He is the founder and CEO of OCD Media and brings 30+ years of ground-breaking industry experience as a change agent and a pioneer in many areas. Prior to OCD David held senior management positions at Initiative Media, TN Media, DMB&B/MediaVest, Schering-Plough (in-house agency), McCann and Saatchi. David focuses on marketing science (not able to completely walk away from his scientific background) and developing customized analytical tools to yield greater media effectiveness. David is Vice Chairman for the BPA, an industry organization dedicated to bringing validation, transparency and trust to media buying. He is a MIN Honoree for Magazine Brand Leadership. He is often featured as a panelist or keynote speaker at industry events and his position papers/thought pieces are frequently published in key marketing/media trade journals. David volunteers with high school students in The Bronx to tutor them for the SATs. One of his students recently scored a perfect 800 in math on the exam. If he’s not at his desk check the local concert venue or golf course.
SVP, Management Director
Since Tom’s career in showbiz was halted by a difficulty in finding an audience he’s focused his life on helping marketers find their right audience. Tom is a 30-year veteran in media planning and buying management. He’s won awards—not Oscars or Tony’s—but an Effie, a Media Plan of The Year and three consecutive “Strategic Vendor Of The Year Awards” for client service on Outback. Tom still loves an audience, which you’ll see when you meet him and he practices his schtick as an Adjunct Professor at NYU teaching Graduate Level Integrated Marketing and Media Planning and Buying. All joking aside, Tom is an accomplished media professional who you want working on your behalf. He’s held senior management positions at SFM, MPG, KSL Media and Mindshare. There’s not a category he hasn’t worked in. Actually, there’s not a category he hasn’t excelled in. Tom is always the first one in the office every morning. Try calling him at 7:30.
VP, Account Services
Christine brings learnings from a diverse background to every project. She’s worked in all aspects of the media business; content creation, sales, buying and planning. She has experience in many categories and is the most buttoned up person you will ever work with. She is passionate about making sure every deadline is met internally and externally.
Director of Digital Services
Ashley is an experienced Digital and Social Campaign Director across all digital platforms with a passion for optimization. She has a demonstrated history of working in the marketing and advertising industry for over 10 years—on both the media agency and publisher sides. Managing and directing her team with strong leadership and dedication to detail allows the cultivation of teamwork to be a true business success. Ashley loves to keep current on fashion trends (FIT Business School alum) and the latest media trends, and she is a Yankee fan to the core.
Senior Media Planner
After joining the team as an intern and graduating from LIM College in 2014 Alexa joined the team full time. Now a media planner working directly with Christine, she works day to day with clients to create and execute media buys and ensure campaigns are running smoothly. With extensive creativity along with her love of music, Alexa provides a symphony of ideas as well as an eclectic daily soundtrack! Outside of work Alexa leads a team of authors for MusicFestNews, which leads her to many concerts and festivals in NYC. You can find her musings here.
Digital Marketing Specialist
After starting in the hospitality industry, Alethea found herself more interested in connecting to a group of audiences than talking to individual guests. So she decided to turn her passion in serving guests into serving clients. After completing the Integrated Marketing program in NYU, Alethea joined OCD digital team full time employee. With knowledge across all digital media forms, Alethea focuses on search marketing including SEO and SEM strategy, planning, executing, and optimizating. Named after the greek word “truth”, Alethea is committed to tell the truth, the whole truth and nothing but the truth….Wait…No, she is committed to using digital marketing strategy smartly and scientifically with transparency to achieve better results and ROI. Besides the broad spread marketing skills, she is also an expert in data analytics, web analytics, finding customer insights, and data visualization.
Manager of Programmatic Solutions
Growing up in a marketing family–Mom’s an artist, Dad is a quant–Sarah had no choice but to follow in her parent’s footsteps. She started her career at OCD doing research and analytics focusing on competitive intelligence and studying consumer insights ranging from purchasing habits, media usage and how consumers differ psychographically. Being left-handed is an asset for her here. Something about an antipodal paw. We’re not sure what it means, but she does love animals. In fact OCD has a very high ratio of lefties, Indexing at 250 to the total population…We had to throw a number in here somewhere.
Sarah also leads the programmatic buying team and oversees campaign maintenance on Prospero, our programmatic digital platform. Sarah is on the Platform multiple times a day monitoring and optimizing all of OCD Media’s mobile, video, and digital campaigns.
Director of Operations
No organization runs smoothly without solid operations. Whether it’s A/P, A/R, HR, office supplies or ordering lunch for client meetings, Shelly is always on the case. Shelly grew up in a family business and understands how important employee satisfaction is to company performance. Shelly is an artist, a salesperson and our office mom, too.
CMO – Chief Mascot Officer
Hermes joined OCD Media in March of 2014 straight out of a litter of five in which he was the only male and what a hunk he is. Hermes keeps the vermin population and stress levels to a minimum. He spends most of his time in the lunchroom (does it show?) and can occasionally be found napping on the couch between meetings. He’s somewhat quiet and loves to have his belly rubbed.
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