Paid Media Agency Insights
Why consulting companies are stepping into the agency space and acquiring marketing service companies.read more
Thought leadership piece on how media agencies should be functioning in the modern age. Learn my most media agencies are structured like they’re stuck in the past, and why OCD Media has strategic leverage.read more
Today's content is written by Alexa Paradis Hulu has always been a leading force in the streaming age, differentiating itself from Netflix by offering current seasons of network shows in addition to their vast library of shows and movies. This made them the perfect...read more
Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....read more
A short piece I wrote for B2B publishers on programmatic in advance of a conference I'm speaking at. http://campaign.r20.constantcontact.com/render?m=1120289682256&ca=7cb6affe-0b52-41a9-943f-10ae1f0cd00cread more
I hate walking away from prospective business, but a recent situation made me realize that sometimes that is the best outcome. A few months ago I received an inquiry from someone purported to be a consultant who was given our name through a mutual business friend. She...read more
No, not the Keystone Pipeline, but the pipeline delivering content into US homes. Yesterday the FCC proposed a framework (whatever that means) for providing innovators, app developers and device manufacturers the information they need to develop new technologies. A...read more
Programmatic digital can be dicey when it comes to getting what you paid for and you should be concerned about fraud, bots, safety, and viewability issues that result in bad outcomes. A few months ago a prospective client asked me to evaluate a small programmatic buy...read more
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