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Are We Even On The Same Page?
A recent report from ID Comms is an indictment of a lack of leadership at media agencies.
Regaining Control
Hearst just announced that they are launching their own self serve platform. There are many reasons why this is a good idea for both the publisher and the marketers.
Square Peg, Round Hole
Smaller brands or simple portfolio companies should be focused on growth, not costs. Their media buys should be curated to their unique targets.
Winning The Private Label War
Are you spending money on advertising to prop up private label purchases?
We Cannot Solve Today’s Problems With Yesterday’s Solutions
People consume media brands, not media vehicles, and they consume those brands on multiple devices throughout their day. Are you set up to capitalize on this?
Where Are The Grownups?
According to research conducted by The Myers Report almost half of all decisions on which media to buy is being made by people in the industry less than 8 years. You can read a summary of the report here. This is not a new phenomenon. One of the reasons I left the...
What is Continuity?
One of my pet peeves as it relates to media planning is when people use the expression “continuity”. It is usually used in context of how many weeks or months a campaign is scheduled for. The misconception is that if you have longer blocks on your flowchart then you...
David Adelman Quote on Media Mix
Our CEO had a featured quote in an industry newsletter. You can find it here.
In-Housing Has Its Pitfalls
Is bringing your media buying in-house the right decision for you?
Is Your Marketing An Investment Or A Cost?
Buying the wrong media because it’s cheap is as wasteful as buying premium priced media that isn’t right for you. Neither one will produce results.
New Achievement Unlocked: Esports Marketing Rookie
Last week one of our team members, Greg Chi, attended an esports conference showcasing marketing opportunities that are available in the growing esports industry. Below is his write-up on the event. As an avid video game player, this industry has a special...
Two Can Play That Game. Or Can They?
Over the weekend it was announced that Publicis is buying Epsilon, a leading data and technology company. Is this acquisition to combat’s IPG’s purchase of Axciom? Or is it to better situate themselves against the growing threat to agencies from consultancies? Or...