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New Achievement Unlocked: Esports Marketing Rookie
Last week one of our team members, Greg Chi, attended an esports conference showcasing marketing opportunities that are available in the growing esports industry. Below is his write-up on the event. As an avid video game player, this industry has a special...
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Two Can Play That Game. Or Can They?
Over the weekend it was announced that Publicis is buying Epsilon, a leading data and technology company. Is this acquisition to combat’s IPG’s purchase of Axciom? Or is it to better situate themselves against the growing threat to agencies from consultancies? Or...
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CAN I BE UPFRONT WITH YOU?
Who really benefits from the TV upfronts?
read moreAn Interview With Our CEO In The Digital Enterprise
https://www.thedigitalenterprise.com/interviews/media-buying-interview-with-david-adelman-founder-and-ceo-of-ocd-media/
read moreA Meeting Of The Minds
Is MRI and Simmons’ joint venture good for the indutsry?
read moreA Consultative Approach
Why consulting companies are stepping into the agency space and acquiring marketing service companies.
read moreMost Media Agencies Are Structured Like They’re Stuck in the Past
Thought leadership piece on how media agencies should be functioning in the modern age. Learn my most media agencies are structured like they’re stuck in the past, and why OCD Media has strategic leverage.
read moreA Boon For Hulugans, Streamers and Cord Cutters
Today's content is written by Alexa Paradis Hulu has always been a leading force in the streaming age, differentiating itself from Netflix by offering current seasons of network shows in addition to their vast library of shows and movies. This made them the perfect...
read morePrivate Equity
Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....
read moreProgrammatic for B2B Publishers
A short piece I wrote for B2B publishers on programmatic in advance of a conference I'm speaking at. http://campaign.r20.constantcontact.com/render?m=1120289682256&ca=7cb6affe-0b52-41a9-943f-10ae1f0cd00c
read moreWhen Walking Away Is The Right Decision
I hate walking away from prospective business, but a recent situation made me realize that sometimes that is the best outcome. A few months ago I received an inquiry from someone purported to be a consultant who was given our name through a mutual business friend. She...
read moreThe Value Of Content
If someone asked you to work for free would you do it? I would not. But many publishers do this all the time. They allow their content to be served to people who use ad-blockers. Most publishers would say that about 20% of traffic comes from devices with ad-blockers....
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