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Where Are The Grownups?
According to research conducted by The Myers Report almost half of all decisions on which media to buy is being made by people in the industry less than 8 years. You can read a summary of the report here. This is not a new phenomenon. One of the reasons I left the...
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What is Continuity?
One of my pet peeves as it relates to media planning is when people use the expression “continuity”. It is usually used in context of how many weeks or months a campaign is scheduled for. The misconception is that if you have longer blocks on your flowchart then you...
read moreDavid Adelman Quote on Media Mix
Our CEO had a featured quote in an industry newsletter. You can find it here.
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In-Housing Has Its Pitfalls
Is bringing your media buying in-house the right decision for you?
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Is Your Marketing An Investment Or A Cost?
Buying the wrong media because it’s cheap is as wasteful as buying premium priced media that isn’t right for you. Neither one will produce results.
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New Achievement Unlocked: Esports Marketing Rookie
Last week one of our team members, Greg Chi, attended an esports conference showcasing marketing opportunities that are available in the growing esports industry. Below is his write-up on the event. As an avid video game player, this industry has a special...
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Two Can Play That Game. Or Can They?
Over the weekend it was announced that Publicis is buying Epsilon, a leading data and technology company. Is this acquisition to combat’s IPG’s purchase of Axciom? Or is it to better situate themselves against the growing threat to agencies from consultancies? Or...
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CAN I BE UPFRONT WITH YOU?
Who really benefits from the TV upfronts?
read moreAn Interview With Our CEO In The Digital Enterprise
https://www.thedigitalenterprise.com/interviews/media-buying-interview-with-david-adelman-founder-and-ceo-of-ocd-media/
read moreA Meeting Of The Minds
Is MRI and Simmons’ joint venture good for the indutsry?
read moreA Consultative Approach
Why consulting companies are stepping into the agency space and acquiring marketing service companies.
read moreMost Media Agencies Are Structured Like They’re Stuck in the Past
Thought leadership piece on how media agencies should be functioning in the modern age. Learn my most media agencies are structured like they’re stuck in the past, and why OCD Media has strategic leverage.
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