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New Achievement Unlocked: Esports Marketing Rookie

New Achievement Unlocked: Esports Marketing Rookie

Last week one of our team members, Greg Chi, attended an esports conference showcasing marketing opportunities that are available in the growing esports industry. Below is his write-up on the event. As an avid video game player, this industry has a special...

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Two Can Play That Game. Or Can They?

Two Can Play That Game. Or Can They?

Over the weekend it was announced that Publicis is buying Epsilon, a leading data and technology company. Is this acquisition to combat’s IPG’s purchase of Axciom? Or is it to better situate themselves against the growing threat to agencies from consultancies? Or...

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A Boon For Hulugans, Streamers and Cord Cutters

Today's content is written by Alexa Paradis Hulu has always been a leading force in the streaming age, differentiating itself from Netflix by offering current seasons of network shows in addition to their vast library of shows and movies. This made them the perfect...

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Private Equity

Over the last few weeks there has been much reported about problems with automated digital buying, whether it’s Facebook’s misreporting of metrics, YouTube ads running within controversial videos or the latest that Header Bidding isn’t fixing brand safety problems....

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Programmatic for B2B Publishers

A short piece I wrote for B2B publishers on programmatic in advance of a conference I'm speaking at. http://campaign.r20.constantcontact.com/render?m=1120289682256&ca=7cb6affe-0b52-41a9-943f-10ae1f0cd00c

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When Walking Away Is The Right Decision

I hate walking away from prospective business, but a recent situation made me realize that sometimes that is the best outcome. A few months ago I received an inquiry from someone purported to be a consultant who was given our name through a mutual business friend. She...

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The Value Of Content

If someone asked you to work for free would you do it? I would not. But many publishers do this all the time. They allow their content to be served to people who use ad-blockers. Most publishers would say that about 20% of traffic comes from devices with ad-blockers....

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