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What is Continuity?

What is Continuity?

One of my pet peeves as it relates to media planning is when people use the expression “continuity”. It is usually used in context of how many weeks or months a campaign is scheduled for. The misconception is that if you have longer blocks on your flowchart then you...

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New Achievement Unlocked: Esports Marketing Rookie

New Achievement Unlocked: Esports Marketing Rookie

Last week one of our team members, Greg Chi, attended an esports conference showcasing marketing opportunities that are available in the growing esports industry. Below is his write-up on the event. As an avid video game player, this industry has a special...

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Two Can Play That Game. Or Can They?

Over the weekend it was announced that Publicis is buying Epsilon, a leading data and technology company. Is this acquisition to combat’s IPG’s purchase of Axciom? Or is it to better situate themselves against the growing threat to agencies from consultancies? Or...

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A Boon For Hulugans, Streamers and Cord Cutters

Today's content is written by Alexa Paradis Hulu has always been a leading force in the streaming age, differentiating itself from Netflix by offering current seasons of network shows in addition to their vast library of shows and movies. This made them the perfect...

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