Industries are changing, companies are facing new competitors and new technologies that are disrupting their world. How many legacy FMCG brands are losing share to new age DTC brands?
Just as technology and disruptors are challenging your business, the same is happening in the media world. People are cutting cords, using ad blockers, and are fragmented across many devices and content providers.
Today you cannot just set out to buy media the way you did 40 years ago, let alone even 10 years ago. There is a lot of consolidation of the sellers and most media buying agencies are not set up to get their clients the best value. Today’s consumers don’t use media in as haphazard a way as they did 25 years ago. Every moment is precious to them.
We’ve developed an agency that helps companies succeed in these changing conditions. Whether it’s legacy media or new media you need, OCD Media can help you get the best results. We understand that people consume media brands, not media vehicles, and they consume those brands on multiple devices throughout their day.
We created a media agency that understands brands with unique situations. Brands that are competing with deeper pocketed competitors, brands with very specific potential buyers, brands that don’t appeal to everyone. We call them the Underdogs and Unicorns. They need to be smarter about media strategy, need to make sure every dollar is invested wisely and works harder for them. This doesn’t mean buy the lowest priced media, because cheap media that doesn’t work is the most wasteful spend you can make. Our entire strategic premise is built on being smarter holistically. We ask a lot of questions rather than walk in with pre-existing notions. As an integrated agency we can impact your success both today and tomorrow. Other smaller agencies focus on one media type (ie. TV, Radio, Digital, Outdoor, etc) and are ill-equipped to understand and therefore develop holistic multi-media platforms. We excel at it, because we are truly experts at all media forms and communication platforms.