We love partnering with creative agencies

Here is a great case study of a collaboration between OCD Media, LLC and Kelley & Associates Advertising. The geographic distance and pandemic kept us from meeting/collaborating in person, but that didn’t stop us from doing the great work we did together. Thanks for being a great partner, Christi Kelley.

More case studies

Our founding principle still stands true today

OCD Media was founded on the principles that smaller and midsized brands need smarter strategy and more diligent execution to succeed than the large mega agencies can provide. In fact, our mantra is “The true genius of any plan lies as much in the execution as it does...

Borrowing On Equity

One of the tenets of advertising used to be aligning your brand with content, borrowing on the equity of a TV show, a magazine, a radio personality, etc. to appeal to their audience. When I ran the Victoria’s Secret media buying account (1999 – 2003), we conducted...

Why Targeting Beyond Demographics is Key

OCD Media was hired by a franchise home painting service to evaluate the buys their media agency made. The agency is question was proud of the prices they were negotiating on TV and radio. We started by evaluating something simple. Whether or not someone owned or...

Treating a Hospital System Like a Consumer Product…Because It Is

The healthcare industry has changed dramatically over the last few years. The emergence of urgent care centers has reduced strain on hospital ERs and also increased the number of people seeking treatment for things that previously they would have waited to see their...

Patient Acquisition for a Prescription Sleep Aid Brand

Objective: Introduce a prescription sleep aid to customers that may not treat their sleep disorders with medication due to fear of side effects. Challenge:Do so with $5.5MM media budget Solution: Segment sufferers to identify those with side effect fear and...