We love partnering with creative agencies

Our founding principle still stands true today

OCD Media was founded on the principles that smaller and midsized brands need smarter strategy and more diligent execution to succeed than the large mega agencies can provide. In fact, our mantra is “The true genius of any plan lies as much in the execution as it does...

Borrowing On Equity

One of the tenets of advertising used to be aligning your brand with content, borrowing on the equity of a TV show, a magazine, a radio personality, etc. to appeal to their audience. When I ran the Victoria’s Secret media buying account (1999 – 2003), we conducted...

Why Targeting Beyond Demographics is Key

OCD Media was hired by a franchise home painting service to evaluate the buys their media agency made. The agency is question was proud of the prices they were negotiating on TV and radio. We started by evaluating something simple. Whether or not someone owned or...

Reversing a long-term downward trend in sales by starting at the bottom

CHALLENGE:Jackson Hewitt hired us to reverse the trend of sales reductions of 10+% per year for each of the previous 5 tax seasons. They thought they just needed to win at their Walmart pop-up stores. SOLUTION:We found they needed to win more by immediately evaluating...

Treating a Hospital System Like a Consumer Product…Because It Is

The healthcare industry has changed dramatically over the last few years. The emergence of urgent care centers has reduced strain on hospital ERs and also increased the number of people seeking treatment for things that previously they would have waited to see their...

Patient Acquisition for a Prescription Sleep Aid Brand

Objective: Introduce a prescription sleep aid to customers that may not treat their sleep disorders with medication due to fear of side effects. Challenge:Do so with $5.5MM media budget Solution: Segment sufferers to identify those with side effect fear and...

Resurrecting an iconic brand in a highly competitive and evolving marketplace

CHALLENGE: Eight O’Clock Coffee brand awareness and sales had experienced a steady decline due to very limited levels of equity advertising support for 15 years. When they turned to OCD, they had a limited advertising budget to employ, no creative assets and most...

How do you reduce acquisition costs while blowing results out of the water?

CHALLENGE:OCD Media was tasked with growing the YMCA of Greater NY’s membership by 2,000 with a media budget of $50,000 at 23 locations scattered throughout NYC. At the time YMCA’s historical acquisition cost was $55. We needed to achieve an acquisition cost of $25 or...